At last! Master Printer, Don Weinstein, has re-opened Photo Impact Lab http://www.photoimpactimaging.com/ and brought Master Printer, Phil Garey, originally with Paris Photo (who took this snapshot by the way!) and Front Desk Wizard, Steve
Block, back with him! So excited they are together under one roof, in Don's building at: 927 N. Citrus Ave. Hollywood, CA. 90038 323-469-3790 / Yes, same building, all the way down the side, in back! We're starting with "Orange Umbrella" C prints, for four new owners! Photo Impact is now MY official lab exclusively....Welcome back, guys - we missed ya'! ♥
WOW! Let's win this together, OK? Please "like" and "share" Resource Magazine's post of ME as "Photographer of the Day" today, so that I can move onto the next step! What a surprise and honor, I really like this group, dedicated to photography! Here's the link, and THANKS! oxo
Digital Photography/Outdoor Session/Five Sundays:Sept. 25, Oct.2,16, 23, 30/11am–2pm//LACMA's diverse collection will spark ideas to create vibrant, online or print images, from digital or cell-phone cameras. Learn photographic techniques for lighting, bracketing, and composition. With photographer-artist Loretta Ayeroff. $170; members $160/ 5 week session; limited enrollment....Only 10 spots left! If you are in Los Angeles, let's shoot together =0)
The other day, after posting more images to my series “Los Angeles, Dedicated to Raymond Chandler,” a kind friend, suggested a drive down to San Pedro, an area rife with noirish environments. Tempting, as the idea seemed, my inner photographer rejected it immediately… opting instead to explain, with this blog.
Shooting urban-scapes, landscapes, built-scapes, and other architectures, has been a major subject for me since I picked up a camera, over 30 years ago. Although I have been regularly hired, by consumer publications for my portraiture work, and exhibited the same (Men Series, etc.) upon this year’s archive review, it was the consistent shooting of natural and built landscapes that caught my eye. If you read my artist’s statement: http://www.facebook.com/note.php?note_id=466804391841 which details my three moves in four years within Los Angeles, one can see the development of a theory: I prefer to live where I shoot, and not pass through.
I don’t grab scapes. I ponder them. I watch the light for weeks. I wait, expectantly, for dawn, dusk, rain, fog, and other atmospherics that impact my choice of subject. I force myself to get layered with clothing to shoot in cold weather. I shoot the same scene over and over again, until a time-lapse grid is formed: http://www.artandculture.com/users/2692-loretta-ayeroff#Works. I watch how the color changes, or doesn’t, shooting mono-chromatically whenever possible. Or, even in harsh mid-day light, if something interesting is happening. I shoot out of my windows, from my studios, and my car. I sense light all day long. Usually, I get it “right” on the first try, ala William Eggleston, who only shoots a subject once, he says, in the documentary about him I recently viewed at LACMA. Occasionally, I go back, or am cameraless, and the scene falls into that lost file, forever.
This has been my method since 1971, with my first b+w scapes while living in NYC, taken from my bicycle. Yes, I have grabbed a few, actually quite a few, particularly while traveling, Paris, Italy, the US, etc. That’s how the “Road Pictures” evolved. So, no, Jim….I won’t be driving down to San Pedro with you to grab shots. But, maybe I’ll move there for awhile……..
Much of the work mentioned in this blog can be viewed at: http://loretta-ayeroff.photoshelter.com