International Avant – Garde
Milan 3rd of December 2010 –A new museum in the main city square and a historical event as well.To celebrate Néo the international e-Magazine is dedicating a special issue in December to the Twentieth Century and in particular to the Twentieth Century museum that will be inaugurated in Milan on the 6th of December.
The museum’s aim is to investigate, explain and retell the story of the Twentieth Century in all its complex and fascinating aspects.The museum will open its doors in the historical surroundings of the Palazzo dell’Arengario: on show more than 400 works of art from the XX century to admire for free until February 2011.
Cultural works of art that embody the spirit of a time recently ended and which probe the Twentieth Century identity through specific themes: it starts with a section dedicated to the International Avant-garde with paintings by Picasso, Braque, Klee and Kandinsky, Laurens and Modigliani to then move on to the first room dedicated to Futurism.The route is indicated by monographic sections among which the one by Umberto Boccioni, with an unparalleled collection of unique works of art. Then onto the art of the Twenties and Thirties between the Twentieth Century andAbstractionism with monographs by de Chirico, Morandi, Martini and Melotti, while there is a large room in the dell’Arengario tower dedicated to the work of Lucio Fontana.
A dream invitation therefore to relive the original works in their context and to truly understand the sense of its style and taste. The spiral staircase inside the innovative structure designed by Italo Rota and Fabio Fornasari, gives the right sense of importance and ambition of this project: a functional element that links the different floors of the tower from the Underground level to the picturesque Duomo cathedral terrace and yet at the same time an artistic element that will make the Palazzo dell’Arengario universally recognisable. A complex and well structured route studied by a high level scientific committee which was created ad hoc for the Milanese location headed by the Central Cultural Director Massimo Accarisi and the Museum Sector Director of the Milan City Council Claudio Salsi, coordinated by Marina Pugliese, Director of the Twentieth Century Museum Project.
The exhibition space provides the visitors with an emotional experience as well as a historical one as they move through space and time. Not just a container to preserve the works of art but a trip that can involve the visitor in a unique experience that has become a tangible sign of a city that has renewed itself in the memory of its past, as the Mayor of MilanLetizia Moratti declared: “To spread the knowledge of Twentieth Century art and make it possible to see the best and most extensive collections that Milan has inherited over the year: these are the objectives of the project designed by Italo Rota and Fabio Fornasari to reinforce the identity of Milan and increase its international prestige”.
There is also an interesting journey of the Twentieth Century man in Nèo, through cult films from every decade; a comment by Gillo Dorfles on Twentieth century paintings; the XX Century charts with music records from the century of the hit parade; without forgetting the literature and architecture that embody the atmosphere of the time.
Also in the issue of Néo the official winners of the IdeaMi contest for international artists will be published.
For information on the museum: www.tourism.milan.it
What is the shape of light? This is the leading questionin the new issue of néo the international e-magazine which is dedicated to the theme of light in all its nuances.
Nuances like LED at the International light festival.
Starting from the 4th of December until the 10th of January 2011,Milano will be lit up by sixty installations by international light designers in order to win scenographic supremacy in light design.
The iconic city of design has called together creative excellence to design and decorate the city lights: up coming talent and famous designers (like Karim Rashid, Gilbert Moity and Matteo Thun) will transform the city with light installations and showswhich “dress up” streets, squares, parks and city monuments.
As well as the installations by famous light designers for the City Council there will also be related initiatives: the LED Satellite and the LED award.
The LED Satellite is being held directly by the leading international light design companies.
The LED Award which is dedicated to young professionals is an international contest which ended in May with 30 winners whose work will be shown by the organisation.The aim of the contest was to bring young designers into contact with leading companies as well as with the most famous artists in the field of lighting.
At this time Milan is the scene of creativity not only on the roads and squares but also on the web: it is still possible to vote for the artistic work in the ideaMicontest, that has been a big success on the web, as well as to take a look at the new “Milan” products on the site www.turismo.milano.it , which launches Milan as an innovative and trendy brand.
Also on the site www.tourism.milan.it you can find the new AMAMI CARD, the card that allows free access to the main museums, on public transport and that gives you fantastic reductions to enable you to fall in love with Milan in 48 hours.
On Nèo (www.neoenews.com), via email this week light becomes a spectacle, fascination, culture and history. Through stories and videos there is a journey of light through different eras. Light as a philosophy of life; as an authentic cognitive reality of man.
On www.tourism.milan.it you can find all information about:
LED, Light Festival
New Milan Brand products
To get the new issue of néo (in English, German, Italian or Russian): sign up for free at www.neoenews.com
Do you have a pile of t-shirts in your drawer that are all exactly the same? Do you want to see what artists from all over the world managed to do?Just click onwww.tourism.milan.itchoose and vote for the best t-shirt which were designed by young artists who participated in the international contestIdeaMi which had the city of Milan as its inspiration, promoted by the site neoreporters.com in collaboration with the Bandello Group and the Municipality of Milan.
That’s not all! You can also “judge” the artists who brought originality to Milan in all languages. To vote for both contests use the same link.
Néo, an international e-magazine (www.neoenews.com) has dedicated a special feature to IdeaMi and the 600 artists from all over the world who participated in the contest with over 1000 projects that represent Milan through a slogan or a t-shirt in its November issue. Designs, photographs and elaborate graphics representing the Duomo cathedral, “strangely coloured or three “fashion” outlines in homage to the fashion capital, new urban tribal belonging signs and rap quotations.
Now it’s up to you to vote. Starting from the 15th of November 2010, the artists that participated in IdeaMi are judged by an expert jury as well as by web-vote: they can be judged on www.tourism.milan.it or through Nèo (to join click on www.neoenews.com).. The winner will receive a prize worth 1,000 euro for the t-shirt design and 500 euro for the slogan. The best will be shown to the public all over the world through the Milan Tourism internet portal (www.tourism.milan.it) and Néo magazine (www.neoenews.com).
Milano is unstoppable and is becoming a brand.
The city has decided to assert its appeal and in conjunction with a marketing strategy developed by a team lead byMaria Chieppa, Central Director for Tourism, Territorial Marketing and Identity at the Municipality of Milan, the City Brand was created.
“We created a brand that was not biased but is a brand of the entire city in which all the stakeholders of Milan can identify themselves.It is an ambitious objective which we are working hard on"- Maria Chieppa told Nèo magazine- The city brand has this purpose: when I “buy” the Milan brand I am “buying” the values of Milan.The brand we have created transmits the fundamental values of Milan: Creativity, Innovation, Knowledge, Generosity and Passion.
The Central Director of the Municipality of Milan goes on – “From a commercial perspective we told ourselves: if Milan really does have an appeal, that people really do have a certain image ofMilan why not make it possible for people to take this image of Milan home with them? The merchandising project started from there”
The catalogue of products with the “Milan” brand will be available on the site www.tourism.milan.it by the end of November, just in time for Christmas shopping.
Also on Nèo at the end of November there’s a special emphasis on “creativity”: from videos that transform simple logos into fantastic locations by taking a virtual journey in the realm of “city branding" or by going above and beyondthe limits of art with Jonathan Meese, Wim Delvoye, Marcel-lì Antunez Roca and Stelarc