Description: Over the highways and byways we go on the free and open road!
Esquire magazine’s June 1955 issue playfully depicts a typical aerial view of a freeway using toy cars and colored paper. It’s composition is simple and engaging, with its bright primary colors, windy roads, and cars on the move. I especially enjoy the smart and effortless integration of the magazine’s mascot, Esky (designed by E. Simms Campbell), into the area within the highway and in the highway itself. The tiny map of the Motor City is a nice touch too!
Founded in 1933 by Chicago publisher David Smart and editor Arnold Gingrich, Esquire magazine has a rich design history, with Paul Rand as its art director from 1936-1941.
The covers featured today are primarily under the art direction of designer Henry Wolf, who was the magazine’s art director from 1952-1958. Wolf’s refined style left a sophisticated impression on the magazine’s image. After his departure, he was replaced his assistant, Robert Benton, from 1958-1964.