Play the video above and close your eyes. I think that this song is one of the best of all time, I love it! But then I saw the video. Play the video, this time with your eyes open. I think the video really brings the song down! What was brilliant is now just mediocre. I hate to say it, but I take the more pessimistic view that lately, the majority of music videos are rubbish. Most music videos out now are too involved with establishing an artists’ image when the primary concern should be to enhance and compliment the song.
You are more likely to hear a song before you see the music video. So if you hear a song and think it’s brilliant, it is going to be so hard for the video to meet the high expectations of what you have already envisioned. This maybe a reason why music videos don't seem as good as the songs alone, but it’s still no excuse.
One of my favourite songs of all time is Gym Class Heroes feat. Estelle – “Guilty As Charged”. When I heard this song I was blown away. It conjured up so many images for me that I feel like I would have loved to create the music video for this song! Then when I saw the video, I felt very let down. I think the video really belittles the song and makes it come across as one big joke! For me this video kills the song.
Another example like this is Leona Lewis’s version of Snow Patrol’s song “Run”. I love her version but I got so frustrated when I saw the video for the song. Basically it just depicts Leona Lewis prancing around in the woods in period dress. Although the video is very beautiful but I feel that it does nothing to compliment the song. It doesn’t convey the depth and sincerity of the music, which is what really disappointed me.
Now all is not lost, there are a couple of very good music videos, which do enhance the song. Sarah Leonetti mentions LCD Soundsystem – “New York I Love You But You’re Bringing Me Down” in her blog (http://www.artandculture.com/feature/385)
And here are a couple I like:
Shayne Ward – No Promises
Pussycat Dolls feat. Snoop Dogg – Buttons
The Shayne Ward video is a real tearjerker just like the song and the Pussycat Dolls video just makes you want to get up and shake your ass!! Both songs and videos go together perfectly. Love 'em!