Golconda (1953) by René Magritte
(The Sony Bravia ad is directed by Frank Budgen)
It is so rare to find a work of advertising that manages to rise above the banality of the grey marketplace in which it must inevitably exist. And for talented graphic artists to not succomb to the perceived ordinariness of the demographic of its intended audience. When I first saw this ad, I had to pick my jaw up from the floor; I was riveted: I thought it generously creative, smart and so full of child-like wonder. I have no intention of buying their tv sets, and yet: I salute you!
“Magritte was fascinated by the seductiveness of images. Ordinarily, you see a picture of something and you believe in it, you are seduced by it; you take its honesty for granted. But Magritte knew that representations of things can lie. These images of men aren't men, just pictures of them, so they don't have to follow any rules. This painting is fun, but it also makes us aware of the falsity of representation.”
--Charly Herscovici (on Golconda)