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My good friend (and quintessential New Yorker) Kafi Dublin is one of the more unique fashionistas I know.  Every time I see her, she has on amazing outfits; she combines high fashion with vintage treasures, and always wears her own stylish, handmade jewelry and accessories.  New York quirkiness, confidence, and cool oozes from her pores. Kafi is the owner of a Plateau based boutique, Le Marche Mtl. which itself is one of the more original shopping destinations in Montreal.  I recently interviewed Kafi to find out her views on fashion, and her goals for her blossoming 3 year old business.


What is your vision with Le Marche, and what makes you unique in Montreal?


 My vision was to bring the New York shopping vibe to Montreal.  I wanted to bring the cool, girly, yet slightly edgy boutique that you can find here in NYC to Montrealers.  I wanted to bring contemporary lines that were not known to the mainstream crowd.  I wanted to create a totaly fun and unique shopping experience.


Do you consider following trends important in fashion, or should an individual follow their own nose?


Following trends is for losers!!!! Yes, that's what I said- Losers!!!  One trend that I especially hate are those UGG boots.  Ladies, stay away from the UGGS...you look ridiculous!!!  Young women should not be afraid to take risks when it comes to dressing.  Why be a follower when you can be a fashion trailblazer!


Who are some of your favorite contemporary designers?


My dear friend Scott Gibson, Stella McCartney, Judi Rosen...


What are the positives and negatives to owning your own small business?


I love the fact that I am able to influence the manner in which young women dress.  I love that I have created a niche retail outlet like no other in Montreal.  I love it when customers keep coming back to see what new things I have brought in.  I am very fortunate to be working with a wonderful team of young ladies who are strong, intelligent, and independant thinkers like myself.  There are no negatives to owning my own business...honestly!


Where do you see yourself in five years in relation to your boutique?


My first store in NYC will have opened.  I also see the in-store line Gamine by Le Marche Mtl. expanding.                                                                                                                       (author's note: Gamine by Le Marche Mtl. is a line of fashion accessories designed by Kafi.  It includes vintage-inspired necklaces, bracelets, and really wonderful hats and headbands.  Gamine is only available at Le Marche Mtl.)


Describe your ideal woman/customer.


My ideal customer is a young woman who appreciates and understands that clothing, and dressing are art forms.  When buying clothes, she looks at it more as an investment in building up a perfect wardrobe as opposed to buying clothes because it is the latest 'It' item.  She is a style creator and not a follower.


Do you think you would ever consider designing your own line of clothing, or do you prefer working on the retail side of things?


I have never entertained the idea of designing my own line.  I prefer the retail side of things...any excuse to shop!


Le Marche Mtl. is located at 24 avenue des Pins E.  Phone: 514-907-2482  www.lemarchemtl.com

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