I was recently reading an article that stated that Lululemon's last quarter was its best yet, in light of the economy it seemed like an anomaly.  However, the article pointed out that because the company was all about investing in yourself and the betterment of our society, people felt no guilt on spending their hard earned money there.  I am curious, do you feel more comfortable spending your money if it is a green company, socially progressive, or its products are self improving?  The green movement has certainly picked up steam and I wonder if the recent boom in eco conscious design will be helped by the recession.  Sure, the movement started long before, however now more than ever people are very conscious of where there money is going and are more likely to spend their money if the product is not only good for them, but good for a cause as well.  In the coming weeks I will be spotlighting green design, and socially progressive companies that are building their companies with "out of the box" structures.  These companies are about great design but embrace the concept of conscious capitalism.  Take Toms shoes for example, with the simple premise of "one for one" they give a pair of shoes away to a child in need for every one that a person buys.  The business structure is set up to make the customer feel good about purchasing, so they aren't just getting a new pair of shoes, they are helping people.   I am curious whether you think this is a trend, also when you see a business with a mission like Toms, does it make you want to buy it?