Edge Design has a flair for the playfully sophisticated pitch. They create images that are nuanced but cartoonish, displaying a concentrated yet accessible wit. Irony and contradiction animate their ideas, and their advertisements reveal the essences of products through simple, incisive metaphors. Th

Cartoonish, Charming, Clean, Clever, Layered

Bill Bernbach was rather down-to-earth and uneccentric for an ad-man who is still considered the "Father of the Creative Revolution." Though his name came third on the masthead of Doyle Dane Bernbach, there was no question that Bill Bernbach was the impetus and direction behind the agency. After ghos

Charming, Clever, Sincere

Amy Franceschini began her professional life with an intense desire to become a photojournalist, but this was not to be her fate. According to Franceschini, a random conversation with a man at a party first cast doubt over her journalistic ambitions. He told her that she'd be condemning herself to a

Bubblicious, Charming, Eclectic, Mythic, Pop

"Form follows emotion" is one of the maxims that informs Ross Lovegrove's designs. Born in Wales, he received his training as an industrial designer at Manchester Polytechnic and the Royal College of Art, then joined Frog Design Germany. At the start of the '90s Lovegrove opened his own office, Studi

Charming, Clean, High tech furniture, Late modern, Organic, Political, Sensual