Goudy started out as a bookkeeper who just wasn't very satisfied with accounting. He milled around South Dakota and then Minnesota aimlessly bookkeeping. Finally, when he found work in a small bookstore in Chicago, something clicked. These books weren't filled with dull numbers but with marbled pages

Classical, Clean, Elegant, Minimal, Subtle, Typography

At the beginning of the twentieth century, the aesthetic and intellectual world of England belonged to the Bloomsbury group. By now its members are household names: Bertrand Russell, Clive Bell, D.H. Lawrence, E.M. Forster, Virginia Woolf. Their writings alone speak volumes about the Bloomsbury pench

Art nouveau design, Bright, Elegant, Post-impressionism, Sensual, Serene

Ikko Tanaka (Tanaka Ikko) had more room for playfulness than the generation that preceded him. Working amongst the rubble of Japan's WWII defeat, his precursors advanced with heads of steam in urgent attempts to solidify their status among the world's elite. Born in 1930, Tanaka came on the heels of

Bright, Elegant, Ethereal, Pristine, Sophisticated

The 1964 Tokyo Olympics represented more than just toned athletes and gold medals for Japan. For the first time since the WWII defeat, the world turned its gaze back upon the Land of the Rising Sun. And Japan was intent upon living up to expectations by dazzling its foreign guests with its technologi

Elegant, Geometric, Mathematical, Spectral