Goudy started out as a bookkeeper who just wasn't very satisfied with accounting. He milled around South Dakota and then Minnesota aimlessly bookkeeping. Finally, when he found work in a small bookstore in Chicago, something clicked. These books weren't filled with dull numbers but with marbled pages

Classical, Clean, Elegant, Minimal, Subtle, Typography

William Morris saw the art world through the idealistic lens of socialism. He and the like-minded designers who clustered around him wanted nothing less than to redefine art by restoring "craft" to a place of value. True art for them was based in time-honored, populist traditions; the sometimes raw b

Arts & crafts furniture, Decorative, Egalitarian, Organic, Political, Subtle, Surface