Marget Larsen apparently had the touch: she was known for assessing at a glance what factors made an image a success or a dud. From Irish whisky ads to bread bags, Larsen’s intrepid designs created waves throughout the advertising industry. From there, her impact was felt across the expanse of popu

Bright, Clever, Elegant, Minimal, Playful

Goudy started out as a bookkeeper who just wasn't very satisfied with accounting. He milled around South Dakota and then Minnesota aimlessly bookkeeping. Finally, when he found work in a small bookstore in Chicago, something clicked. These books weren't filled with dull numbers but with marbled pages

Classical, Clean, Elegant, Minimal, Subtle, Typography

The eminence of Saul Bass is visual rather than verbal, much like his ubiquitous imagery. Controversial when they first appeared, Bass' stunningly spare graphics define the potent, hip, and harsh aesthetic of the '50s and '60s. In his 50-year career Bass left a clear imprint on the communications ind

Clean, Corporate, Illustration, Minimal, Witty