Dorothy Arzner claimed she didn't have to rely on directing to keep food on the table. She always insisted she could do what she wanted, how she wanted, and filmmaking was just one area in which she would have her way. Arzner grew up in Los Angeles where her parents owned a restaurant frequented b

Corporate, Feminist, Pioneering, Political

The eminence of Saul Bass is visual rather than verbal, much like his ubiquitous imagery. Controversial when they first appeared, Bass' stunningly spare graphics define the potent, hip, and harsh aesthetic of the '50s and '60s. In his 50-year career Bass left a clear imprint on the communications ind

Clean, Corporate, Illustration, Minimal, Witty

No ad-man is more celebrated than David Ogilvy. He even celebrated himself, publishing his advice, both specific and general, in two of the best-known books in the advertising canon: "Confessions of an Advertising Man" and "Ogilvy on Advertising." Not surprisingly, the man who turned $6,000 into a wo

Classical, Clean, Composed, Corporate, Pioneering

Despite the fact that their name means 'Design for Design,' MetaDesign is more than just a design firm. They boast a staff of more than 200 creative professionals who call themselves technologists, planners, designers, and more. Erik Spiekermann, who came into the venture with a background in type de

Clean, Clever, Corporate, Geometric, Mathematical, Swiss international style, Typography