Karl Gerstner is one of Switzerland's Stellar graphic designers. He was part of the second wave of Swiss typography. Gerstner studied under Emil Ruder and Armin Hofmann. Hofmann proceeded Ruder as head of the graphic design department at the Basel School of Design. One would consider Karl Gerstner's
No ad-man is more celebrated than David Ogilvy. He even celebrated himself, publishing his advice, both specific and general, in two of the best-known books in the advertising canon: "Confessions of an Advertising Man" and "Ogilvy on Advertising." Not surprisingly, the man who turned $6,000 into a wo