No ad-man is more celebrated than David Ogilvy. He even celebrated himself, publishing his advice, both specific and general, in two of the best-known books in the advertising canon: "Confessions of an Advertising Man" and "Ogilvy on Advertising." Not surprisingly, the man who turned $6,000 into a wo

Classical, Clean, Composed, Corporate, Pioneering

He was known with affectionate reverence as "Mr. B," and that imperious initial may as well have stood for "ballet" itself. Without George Balanchine, there would be no American ballet, only ballet in America. The self-proclaimed artistic descendent of the great Russian choreographer Marius Petipa, B

Bombast, High modernism -- ballet in america, Machinistic, Physical force, Pioneering

Few journalists have endeavored to crawl inside their subjects like Tom Wolfe. By applying the techniques, forms, and comic flare of fiction to the practice of reportage, he essentially created a new genre of writing. He gets inside people's heads, documenting almost every strange alcove of American

Eclectic, Egalitarian, Funny, Neo-ironic, New journalism & gonzo, Pioneering, Pop

Charlie "Bird" Parker blew the sound of his soul through his alto and tenor sax, and for many musicians, hearing his music was like a religious conversion. He is immortalized as jazz music's "first existential hero," a blazing talent that burned out at age 35 from heroin, alcohol, and racism. The t

Bebop, Bright, Improvised, Loose, Overflowing, Pioneering