No ad-man is more celebrated than David Ogilvy. He even celebrated himself, publishing his advice, both specific and general, in two of the best-known books in the advertising canon: "Confessions of an Advertising Man" and "Ogilvy on Advertising." Not surprisingly, the man who turned $6,000 into a wo

Classical, Clean, Composed, Corporate, Pioneering

Richard Wurman has used his experience with city planning to form theories on information organization that fundamentally question how organization impacts our use of resources. In the 1960s, Wurman saw how urban renewal efforts faltered -- despite massive government funding -- because planners lacke

Clean, Info architecture & theory, Mathematical, Pioneering

Adrian Frutiger not only created one of the most successful and widely used typefaces, but he also created a standard of excellence in type design that will likely elude designers for generations to come. Frutiger received his formal education and apprenticeship in Switzerland, where, in 1951, he pro

Epic, Mathematical, Pioneering, Swiss international style

In 1927, jobless and distraught over the death of his daughter five years earlier, Richard Buckminster Fuller contemplated suicide. Instead of killing himself, he decided to live the rest of his life as an experiment for the benefit of humankind. He re-christened himself "Guinea Pig B" (B stood for B

Cyberpunk fiction, Hi-tech, International style, Mathematical, Open-ended, Organic, Pioneering, Spiritual