Despite the fact that their name means 'Design for Design,' MetaDesign is more than just a design firm. They boast a staff of more than 200 creative professionals who call themselves technologists, planners, designers, and more. Erik Spiekermann, who came into the venture with a background in type de

Clean, Clever, Corporate, Geometric, Mathematical, Swiss international style, Typography

After completing an apprenticeship in lithography, Armin Hofmann began teaching his own typographic principles at the Basel School of Design in 1947. Hofmann espoused a dynamic balance of all the parts of a design and a modern aesthetic. He and his colleagues, who contributed to the development of Sw

Clean, Functional, Pristine, Severe, Swiss international style

Adrian Frutiger not only created one of the most successful and widely used typefaces, but he also created a standard of excellence in type design that will likely elude designers for generations to come. Frutiger received his formal education and apprenticeship in Switzerland, where, in 1951, he pro

Epic, Mathematical, Pioneering, Swiss international style

April Greiman has worked for Esprit, XeroxCorp, and Benetton, but her defining design statement came in a revolutionary issue of Design Quarterly that personalized graphic design. After completing studies with Wolfgang Weingart at the Basel School of Design, Greiman moved first to New York and the

Collage, Layered, Playful, Swiss international style, Witty