The youngest granddaughter of Prada founder Mario Prada, she and her husband, Patrizio Bertelli, took over the family-owned luxury goods manufacturer in 1978. Since then, they've turned it into a fashion powerhouse, acquiring Jil Sander, Helmut Lang and shoemaker Church & Co.

Cool, Glamour, Joyful, Pioneering, Sexy, Urban chic

Alexander McQueen tells stories with clothes. Though his sometimes outlandish designs have earned him a bad boy reputation, he isn't interested in spectacle for spectacle's sake. His work is magical, sinister, decadent and historically influenced. McQueen always tells a story with clothes, his creati

Agitated, Deconstructive, Fantastic, Monumental, Overflowing, Pioneering, Severe, Urban chic

Born and raised in London, Stella McCartney graduated from Central St Martins in 1995. A signature style of sharp tailoring, natural confidence and sexy femininity was immediately apparent in her first collection. After only two collections, in 1997, she was appointed the Creative Director of Chl

Cool, Glam, High tech fabrics, Organic & ethical, Pioneering, Political, Rock 'n' roll, Sexy, Urban chic

When fashion emperor Christian Dior died unexpectedly in 1957, the fashion world ground to a halt. Many wondered what would become of the legendary Dior label. Who could fill such immense shoes? Unbeknownst to many, Dior had already picked his successor: a boy-wonder named Yves Saint Laurent. Saint

Classical, Egalitarian, Elegant, Feminine, Peasant style, Quirky, Urban chic