With an almost religious fervor, the members of the De Stijl movement held fast to rules relating to colors and their symbolic meanings. Yellow represented the power source of the sun. Blue stood for the horizontal lines essential to architecture. Red suggested the partnership between the two. Whe
The highly modern, reductive style associated with the Swiss design ethic owes its existence in large part to
Josef Muller-Brockmann, founder of the tri-lingual journal, "New Graphic Design." Strongly influenced by Contructivism, Muller-Brockmann is best known for his work with posters and signage. H
A child of Modernism, Ettore Sottsass elevated the structures of design to new intellectual and philosophical levels. After receiving an architectural degree from the Polytechnic in Turin, Sottsass opened his own design studio, where he dabbled in furniture, sculptural projects, and the fine and appl
MAYA: Most Advanced, Yet Acceptable. Raymond Loewy summarized his design philosophies with this motto. Loewy was a charismatic and flamboyant man whose persona supported the rise of his very successful design empire. The hand of Raymond Loewy can be seen throughout the country in the Greyhound bus lo