Smith attended the Pennsylvania Academy of the Fine Arts where she studied under Thomas Eakins. She graduated in 1888 and began working for Ladies Home Journal shortly after. She illustrated for the magazine for five years and upon leaving, began studies at Drexel and the Brandywine School. Smith

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Karl Gerstner is one of Switzerland's Stellar graphic designers. He was part of the second wave of Swiss typography. Gerstner studied under Emil Ruder and Armin Hofmann. Hofmann proceeded Ruder as head of the graphic design department at the Basel School of Design. One would consider Karl Gerstner's

Abstract, Anal, Clean, Clever, Corporate, Layered, Profane, Repetition

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