After completing an apprenticeship in lithography, Armin Hofmann began teaching his own typographic principles at the Basel School of Design in 1947. Hofmann espoused a dynamic balance of all the parts of a design and a modern aesthetic. He and his colleagues, who contributed to the development of Sw
April Greiman has worked for Esprit, XeroxCorp, and Benetton, but her defining design statement came in a revolutionary issue of Design Quarterly that personalized graphic design.
After completing studies with Wolfgang Weingart at the Basel School of Design, Greiman moved first to New York and the