Paul Rand was a four-career man. At the age of 23, Rand began his career as art director of Esquire and Apparel Arts. His extensive design education inspired his distinct style -- a marriage of modern typography with nineteenth-century engravings. The transition to his second career in advertising wa
After completing an apprenticeship in lithography, Armin Hofmann began teaching his own typographic principles at the Basel School of Design in 1947. Hofmann espoused a dynamic balance of all the parts of a design and a modern aesthetic. He and his colleagues, who contributed to the development of Sw
April Greiman has worked for Esprit, XeroxCorp, and Benetton, but her defining design statement came in a revolutionary issue of Design Quarterly that personalized graphic design.
After completing studies with Wolfgang Weingart at the Basel School of Design, Greiman moved first to New York and the