Edge Design has a flair for the playfully sophisticated pitch. They create images that are nuanced but cartoonish, displaying a concentrated yet accessible wit. Irony and contradiction animate their ideas, and their advertisements reveal the essences of products through simple, incisive metaphors. Th

Cartoonish, Charming, Clean, Clever, Layered

John Maeda is distressed at the state of the design arts. As upgrades in design software keep users in a constant state of tutelage, esteem tends to fall on those who master the app, not the craft. The conceptual innovations at the core of artistic creation lose out as software presents new tools to

Mathematical, Playful, Repetitive, Smart, The digital era

Despite the fact that their name means 'Design for Design,' MetaDesign is more than just a design firm. They boast a staff of more than 200 creative professionals who call themselves technologists, planners, designers, and more. Erik Spiekermann, who came into the venture with a background in type de

Clean, Clever, Corporate, Geometric, Mathematical, Swiss international style, Typography

Amy Franceschini began her professional life with an intense desire to become a photojournalist, but this was not to be her fate. According to Franceschini, a random conversation with a man at a party first cast doubt over her journalistic ambitions. He told her that she'd be condemning herself to a

Bubblicious, Charming, Eclectic, Mythic, Pop