Clean, Clever, Cool, Geometric, Psychological, Repetition, Surface, Technology

Born in 1962, Bregenz, Austria, Stefan Sagmeister studied graphic design at the University of Applied Arts in Vienna. in 1987 he moved to New York to attended Pratt Institute on a Fulbright Scholarship. He then returned to Austria in 1990 for community service as an alternative to obligatory military

Clever, Conceptual, Dark, Funny, Pioneering, Typography

According to Randall Rothenberg, "Most great design, the sort that helps define or even fashion an era, derives from a particular vision. For this reason, most great design firms tend to die with their founders or evolve into corporate entities more skilled at making money than actually reshaping the

Funny, Playful, Witty

Jaime Hayon was born in Madrid, Spain in 1974. He trained as an industrial designer in Madrid and Paris and started working for Fabrica, benetton group's communication research centre in Treviso, italy. In 1998 he was appointed head of the design department, responsible for overseeing the develop

Bright, Dreamy, Functional, Playful, Pop, Quirky