The highly modern, reductive style associated with the Swiss design ethic owes its existence in large part to
Josef Muller-Brockmann, founder of the tri-lingual journal, "New Graphic Design." Strongly influenced by Contructivism, Muller-Brockmann is best known for his work with posters and signage. H
When Romeo Gigli designs clothing, he takes his inspiration "not [from] the human body itself, but [from] the essence of the personality inside that the body can convey...I am totally convinced that 'the essential' is the greatest elegance one can have." Gigli has become a leader in the fashion world
As the high priestess of the 1960s Mod cult and the mother of the miniskirt, Mary Quant focused on a fashion philosophy that was simple, direct, and explicit: sex. Understandably, her name is synonymous with '60s swinging culture, a culture that reveled in the sensual body.
From "Bazaar," her shop
As the dramatic doyenne of the fashion world, Vivienne Westwood is England's true queen mother. A mixture of elegance, audacity, humour, and Margaret Thatcher on acid, she shocks, rocks, and continues in her sixties to seduce the fashion world.
Fiercely anti-establishment, anti-hippy, and brilliant